Case Introduction 

       Adjacent to the 798 Art District in Beijing, Beijing Nuojin Hotel as one of the luxurious hotels in Beijing, integrates the unique experience of modern art, green technology and business leisure with its clear design style. Welcome to Nuojin to experience the consistent hospitality of Chinese people.

       Different from the buildings of royal culture and popular culture, Beijing Nuojin reflects the “literati culture” in the heyday of the Ming dynasty, displaying the poetry and calligraphy and other wisdom legends left by the Ming dynasty: People can enjoy the prosperity favored by Zhang Dai in the lobby of the hotel, experience the elegance of Wen Zhenheng in the guest room, appreciate the charm of the calligraphy of Wen Zhengming, and the free style of Xu Wei in Hejia Chinese restaurant, and comprehend the careful tea ceremony of Zhu Quan… All of these show the comfortable and elegant beauty and charm of life sublimating from physical enjoyment to spiritual enjoyment. People can enjoy the silence through the five senses of vision, hearing, smell, taste and touch. In this way, it shows the essence of "luxury": elegant life style and noble pursuit of life.

     Case Appreciation